Most D2C brands and SaaS startups spend ₹5–50L on marketing and can't tell you which ₹1 is working. I fix that. In 90 days, with a system you own.
No fluff. No upsells. No 'hop on a discovery call' to get the thing.
Sound familiar?
We help teams launch new offers without burning time on unscalable processes. Here’s where most teams go wrong: they build the wrong thing, test the wrong audience, and keep iterating in the dark.
You are spending on Meta and Google but cannot tie spend to revenue
Your agency sends beautiful reports that do not explain why sales are flat
You have hired a content team but organic growth is still unpredictable
You know you need a funnel but every consultant pitches something different
Your best month was a fluke and you do not know how to repeat it
If two or more of these sound familiar, you don't have a marketing problem. You have a systems problem. That's what I solve.
The axiom method
We map every touchpoint in your current funnel — ads, email, landing pages, onboarding — and find exactly where revenue is leaking.
We design and build the acquisition system: paid channels, conversion-optimised pages, email sequences, and retention flows.
With the system live and data flowing, we optimise for CAC reduction and LTV growth — then hand you a playbook your team owns.
Proof in results
ROAS
in 60 days
Derm.co
D2C skincare brand. We systemized their paid funnel across Meta + Google, cut CAC by 42%, and locked in repeatable 340% ROAS on incremental spend.
Pipeline
Q3 2025
Karta HR
B2B SaaS in HR tech. Built enterprise sales funnel from zero: landing pages, email sequences, retargeting. Pipeline now predictable. 12 enterprise demos booked month one.
Conversion
same traffic
Learnfast
EdTech platform. Redesigned signup flow + onboarding email sequence. No new traffic. Same 8K/week, now converts 3.2× better. Retention improved 35%.
How it works
Week 1-2
Deliverable: Strategy document with 12-week roadmap
Week 3-6
Deliverable: Live system + training docs
Week 7-10
Deliverable: Weekly optimization reports
Week 11-12
Deliverable: Operations playbook your team owns
Every week is documented. Every decision is yours to keep.
After 12 weeks: your team runs the system. I move on to the next client.
What clients say
Rohan did not just build a funnel. He built a machine. Within 45 days, our CAC dropped 62%, and our ROAS hit 340%. But the real thing? He handed us the playbook. We now run it ourselves.
Every consultant promised enterprise deals. Nobody delivered. Rohan actually built the funnel, the sequences, the retargeting. 12 demos month one. Pipeline is now ₹2.4Cr and predictable.
We spent 6 months on conversion optimization and got 8% improvement. Rohan redesigned our signup flow + email sequence. Same traffic. 3.2× better conversion. Retention up 35%.
Free framework
Everything I use to audit a business in 90 days. Every channel. Every metric. Every optimization.
PDF. Spreadsheet. Ready to use in your business today.
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By the numbers
About Rohan
Nine years ago, I worked inside early-stage startups. Watched them burn ₹50L on Google + Meta ads with nothing to show. No tracking. No funnel. No system.
So I built one. A repeatable system for D2C brands and SaaS startups to diagnose their funnel, build a scalable acquisition engine, and hand it off in 90 days.
Since then: 47 clients. ₹28Cr+ in attributed revenue. 3.8× average ROAS. 67% return for follow-on work.
I do not build agencies. I do not do retainers. I take on 4 clients per year. Each one pays ₹50-100L for the system. Then I move on.
47+
Clients
3.8×
Avg ROAS
₹28Cr+
Revenue Attributed
90 days
Avg Timeline
67%
Repeat Rate
9
Years in Growth
Book a call
Not a sales call. Tell me about your business, revenue goals, and current spend. I will tell you exactly where your funnel is leaking.
Pick a time that works. This is a no-pressure 30-minute call — I will look at one metric and give you one clear next step. No sales pitch.